The online community of the internet trend seekers
Soap.com offers over 25,000 products ranging from toothpaste to diapers, with prices up to 20% cheaper than in retail shops. They also deliver to millions of American homes, accustomed to doing their shopping online, in an incredible delivery time of 1-2 days at no extra cost.

It sounds like science fiction, but Soap.com’s ambitious project aims to revolutionize the shopping experience and make daily life easier for millions of people who are tired of wasting time looking for traditional products on shelves and forming endless queues at the traditional supermarket checkout.

A robot-driven logistics system and top-class customer service positions Quidsi Inc., the owner of Soap.com, as the fastest growing company in the e-commerce sector in the United States. In the near future Soap.com will probably be talked about in the same way as Amazon or eBay were some years ago, as their goal is to provide nearly 100,000 products by the end of 2011. A challenge they seem more than ready for. Let’s wait and see.

http://www.soap.com

 
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One of the most important fashion streets in Japan is invisible to Google Maps since it doesn’t exist in the real world. Visited by more than 2 million people per month and with over 160 stores stocking the most in-demand brands by the highly demanding Japanese fashionistas, who are tired of shops like those found in the Ginza district in Tokyo. We welcome you to Main Street, Zozotown. 

In Zozotown each store has a visually unique space, where an exquisite selection of garments, accessories and must-have objects from cutting-edge brands are sold, all selected by the company’s team of trend spotters. Featuring simple navigation and full of imagination and creativity, this inspiring virtual store has established itself as a reference for the future of e-commerce in the field of fashion. 

Zozotown is part of Start Today Co. Ltd. the digital empire founded by Yusaku Maezawa, an authentic e-commerce visionary, who at 34 years of age has managed to create a successful company valued at over 620 million Euro, quoted on the stock exchange since 2007, with over 250 employees and a 18,800-square-meter cellar, the setting of some highly-impressive logistics designed to move more than 50,000 articles from stores like United Arrows, A Bathing Ape and Dover Street Market between cyberspace and the real world.

http://zozo.jp/town

 
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Imagine you’re going to buy a netbook. You know nothing about makes, characteristics or prices.  The best thing would be to ask a friend. Maybe you hook up with another friend who’s also looking for a computer. Now imagine there’s a system for doing this that also lets you make flexible offers depending on the number of people interested in the object. Introducing Kactoos. 

Kactoos.com is not an online shop. It’s a social platform that allows its users to form groups associated with an article they want to buy, with one objective: to save money. Its slogan sums up the concept: "More friends, more savings". The price of the item decreases as to more and more people register and join particular groups. The associated sellers set the price according to demand and thus everyone wins. 

Kactoos started off in Miami and is currently expanding in countries like Colombia, where its founders come from, Brazil, Argentina, Spain and the United States, where there are already ventures that use similar methods. 

The basic idea is known as Tuangou. It originated in China where groups of people take over stores so as to get discounts on their desired items. At the beginning of the decade some projects brought this method to the internet, but when  the dot com bubble burst it lead to their downfall. Today the scene is better prepared for this kind of initiative with the explosion of social networks that make social online shopping an efficient and popular way to save.

http://www.kactoos.com

 
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Selling products online is getting easier every day. Two years ago we spoke about Shopify, a tool that allows the creation of a virtual shop in a question of minutes. Today we introduce another example that combines the power of eBay with the spirit and immediacy of Twitter. We’re talking about tinypay.me, a service that lets us create an online shop and share it with the web in 60 seconds, or less. 

Created by Perceptual Perception in New York, tinypay.me started off as a platform for alternative, social e-commerce, which is open to developers. The most difficult thing about the process is to choose the product you want to sell, real or virtual. You’re just a minute away from creating a PayPal-connected ad, which you can share on social networks, geolocalize and embed on your blog. All without any need to set up an account. 

The value of this idea, acclaimed at Innovate you!2010 in Amsterdam, is in how it unites the power of simplicity with the dynamics of its social aspect. Tinypay.me keeps 5% (a small percentage compared with the 9% charged by eBay) and also provides us with the opportunity of donating a percentage of the sale to charity organizations … all in 60 seconds.

http://www.tinypay.me

 
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Svpply is a service that allows us to recommend and add articles we’ve found on the web, in online design, clothes and accessory stores, recognized as the equivalent to FFFFOUND! for Internet purchases. With clean, simple design it lets users create lists of desired objects that they find on a daily basis in an unending number of stores from the most exclusive to the most widespread. 

For now, the Svpply experience is the privilege of those who have received private invitations, which circulate between friends. This helps maintain the quality of selections in a kind of collaborative curating process. Nevertheless, stores created by users are public and we can find everything there, from a wooden fan by Otto Wooden to a vintage jacket straight from the Polaroid factory.

Svpply was created by the American designer Ben Pieratt, who works for General Projects with whom he explores different visual exercises in book covers, websites and logos.

http://www.svpply.com

 
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Google has recently launched Google Shopper, one of the many mobile phone experiments coming out of their tireless laboratory onto the market. Shopper is an application for Android, the mobile operating system, which offers a diverse range of product search options, connecting the real world with information available on the Internet. 

The application allows us to find products quickly, using our mobile phone camera. It is capable of recognizing the covers of books, CDs, DVDs, videogames and, according to its developers, it can also recognize the majority of bar codes. It also provides the option of carrying out searches by voice, simply saying the name of the product. 

The tool, which so far can only be used on mobiles that use Android as their operating system, stores the search history so that the user can consult his favourites without even being connected to Internet. 

The utility of this new application, which takes advantage of the experience gained by other similar tools which have been on the market for longer, like ShopSavvy from Big in Japan, has a noticeable social component since in the search results the user can find recommendations from other purchasers, share it with his networks, find the best prices and promotions related in real-time and in the palm of his hand, making way for a new generation of intelligent shoppers, or at least very well-informed ones.

http://www.google.com/mobile/shopper

 
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Millions of street artists have been working for years now in exchange for whatever passing spectators wish to give them for a decent show. This model has now been taken on by anjuno, which has proclaimed itself to be the first ‘pick your price’ digital media community (everything from songs to books). 

Bands like Radiohead have made this model popular and verified its viability as a promotional tool. The plan obviously works for well-known artists and authors but a question mark arises when it comes to applying it to anonymous or up-and-coming individuals. 

Nevertheless, anjuno.com is now offering the consumer an alternative to piracy, top-quality content and a more honest model than rewards the creator, since 85% of what a user pays for a song or book goes straight to the artist. Anjuno only keeps 15%, reversing the model of the music companies who give a smaller slice of the cake to the artists. It’s even providing an alternative to iTunes which gives 5 cents to the artist for a song that is sold for 99 cents. 

Anjuno went online in August 2009 and already has artists from Canada, Russia and the United States. It was started up by Neal Vasilak, an aerospace engineer who’s quite the fan of marketing and trade in so-called digital goods through the Internet. A daring initiative that redefines the future of digital media distribution.

http://www.anjuno.com

 
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The way TV fans watch their favourite series, films and news is changing, TV hasn’t died yet and just casting a glance at the web we can find contextual business formats where consumers have a less passive and more interactive role. These are becoming more and more common, offering alternatives to the classic commercials that financed television for so many years. 

A recent example of this phenomenon is a Spanish project titled eat: El Armario de la Tele, which like America’s SeenOn!™, links the wardrobe of the main TV series to the wardrobes of their fans. They can find and purchase the clothes chosen by the stylists for each character on the website and have them delivered to their homes very shortly after the transmission, thanks to good teamwork between the TV channels and brands. 

Another noticeable section of this innovative project is La Subasta del Armario (The Wardrobe Auction), which each week sells exclusive items worn by the onscreen celebrities. Every week, the auction will donate part of its profits to the NGO chosen by the shop’s users themselves.

http://www.elarmariodelatele.com

 
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The mystique surrounding the aura of contemporary art is strengthened by a heavy dose of experimentation in the Subports project, an interesting alternative for buying and selling a limited selection of design articles, independent music and other peculiar objects. 

The creators of Subports want to open the digital market to independent craftspeople, local stores and emerging designers who need a competitive advantage to help with their promotion, distribution and sales logistics. The idea involves the products being omnipresent appearing virtually anywhere; inside the pages of a book, on Facebook, Twitter, in blogs, in a tree, on walls, in a short space of time.  This is achieved by remixing existing technologies in a very simple and resourceful way. 

To start, just register on their website or at secret locations that are discovered via text messages that send keywords.  The shopping experience begins when you find, whether in the real or virtual world, the so-called "subcodes", which are short phrases or words that correspond to the code of the objects. These are sent by SMS. The next step is a mail to confirm the purchase with the instructions for collecting the object, which are also a mystery.

http://www.subports.com/

 
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First it was successful online shoe store Zappos which, inspired by Twittervision, integrated the social shopping phenomenon to Google’s flexible maps, creating real-time shopping maps. This interesting idea from mashup was adapted by ThisNext, whose Propel project has seen the creation of a map that shows their clients’ purchases in real time. 
 
The interface is very simple. Each purchase generates a geolocalized sign on the map, which opens a picture of the product and a link to the page where it can be bought and where all relevant information can be found. 

Propel has become an alternative, entertaining and dynamic showcase, that makes us want to explore further and more importantly stimulates impulse shopping, a key factor in e-commerce, where clicks are pure money.

http://www.thisnext.com/activity/map/propel/

 
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Jack Groetzinger and Russ D' Souza, creators of Seatgeek, have big plans to revolutionize the way we purchase tickets for sports events and concerts. 

Ingeniously exploring the dark and intricate world of resale on the internet, which in North America is dominated by sites like Craigslist or Stubhub, they have developed a powerful algorithm that follows prices in secondary markets and cross-matches them with data like climate, player stats and popularity of the artist in a particular location, in order to predict with 80% certainty when is the best moment to buy tickets. 

According to its creators, the secret formula or algorithm is also intelligent. This means that it learns as it’s being used, thus reducing its margin of error. This kind of free artificial intelligence, provided for fans of sports and other events, sends a message to the user by mail telling him the best time to buy the ticket, whether for a Killers concert or a Yankees game. 

It was one of the favourite start-ups at the recently-held TechCrunch50, the annual meeting of 2.0 web projects and investors in search of the next Google.  It has collected almost 1 million dollars in record time and is making giants of this industry like Ticketmaster shake.

http://www.seatgeek.com

 
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Named the Amazon.com of culture by one of its creators, Peter Tullin, this site brings us a whole series of objects from over 70 museums and cultural organizations in the UK (soon the entire world), thus becoming the favourite place for compulsive shoppers who love design and everything eccentric, those articles that are only found in this type of shop. 

The site, launched in July this year, offers everything from replicas of contemporary sculptures to anthills from the Natural History Museum, tastefully selected by experts, offering an eclectic mix for curious and demanding consumers. 

Culturelabel.com has spotted an opportunity in the new generation of brands.  For example, the Tate Modern has a better ranking than major consumer brands like Cadbury or Visa in England, according to the Centre for Brand Analysis. 

With the creation of this hub for virtual shops, they also hope to strengthen the cultural industry, opening a commercial outlet for small, ñesser-known galleries, as well as making a stylish impact on the lives of the new generations of consumers.

http://www.culturelabel.com

 
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With its controversial business plan and a unique software base, Swoopo claims to be one of the most innovative online auction sites in the world. Their formula involves selling products (mostly electronic equipment) at incredible prices by means of highly addictive auctions. 

The mechanics are simple. You start off by buying "bids", a kind of virtual currency that allows you to take part in the auctions. Each bid costs 75 US cents. With every bid the price of each article increases by 15 cents and the auction length by 20 seconds. The low prices (a Macbook was sold for 35 dollars) and the real-time monitoring make it so addictive that the company practically never makes a loss despite selling the articles way below the average market price. Profits made from the purchase of bids are very high. It’s like buying tickets for a never-ending raffle, where the chance of getting a TV, a computer or a camera for a few dollars appear to be very high. 

The company, which was set up in Germany, has more than a million registered users in the United Kingdom, Spain, United States and Austria. Its success is based on a delicate and intelligent combination of business and the type of buzz created in casinos and on online auction sites. Thus, the company arrived in Silicon Valley, where it received more than10 million dollars from the firm August Capital. 

Controversy has been provoked by its sales method, with some asking whether Swoopo is a business or a form of gambling? There’s no clear answer and in fact not everything depends on chance here, as it’s the users themselves who end up setting the prices. Experts claim that these new sites, also called "penny auction sites", should have special legislation. What’s for sure is that we’ve seen the arrival of an interesting new business that, despite pushing the law to the limit, is making the sector think outside the box.

http://www.swoopo.com

 
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Combining two technologies that are being used by several brands in the digital world, the so-called "Augmented Reality" and motion capture, Zugara, an interactive agency based in Los Angeles, has developed a very interesting application. 

This technology allows the use of a webcam from any browser (without any need for plugins or software other than Flash) to superimpose clothes from a virtual shop onto your body and to shop without touching the computer. It sounds like fantasy but the video explains everything.

Items of clothing are recreated as holograms and by using body movements you can interact with the interface (just like in Minority Report), which allows everything from choosing colours and sizes to sharing real-time images with contacts on Facebook and other social networks. 

Although the application is still in its test phase, it opens an array of new shopping experiences that innovations in technology will offer consumers in the future.

http://www.youtube.com/watch?v=NxQZuo6pFUw

 
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Catalogued by F@st Company as one of the best applications for iPhone, Save Benjis brings all the advantages of e-commerce to the real world. This phenomenal application for iPhone, which can be downloaded free of charge at the App Store, allows us to search for products on the internet and detects the best prices. With basic data like the name, make, reference number or even bar code, the consumer can compare, in real-time, prices and comments by other purchasers while walking around the store. 

With the economy in crisis, consumers can’t allow themselves the luxury of shopping without comparing prices and in the information era this kind of gadget makes all the difference. Imagine you want to buy a high definition TV set and by just entering some data into your iPhone you discover within seconds that it can be purchased on the internet for 100 dollars less and includes free shipment. A couple of further touches and you’ve saved some benjis. 

Neither Google with their "Mobile product search", nor Amazon with their "texting purchase service" have achieved what this fabulous application with its friendly interface has been able to. Undoubtedly an interesting service that the business world would be advised to bear in mind.

http://www.savebenjis.com

 
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Known as the "Etsy" of food, this recent, mouth-watering project combines the tools provided by the Internet to the craze for locally grown food. 

Foodzie is an online marketplace that allows small food producers to sell their delicious goods in the US. Members of this community can buy artisan cheese from Colorado or organic salts from California from any part of the country. 

The idea originated in the minds of Emily Olson, Rob LaFave and Nik Bauman. They all met at Virginia Tech where they would shop at small markets, known in the United States as "Farmers markets".  They discovered a need to connect communities of small producers to lovers of new tastes from every corners of the country. With a markup of 20% per sale they designed a very appetizing business.  At the end of last year they received investments of close to a million dollars and they were named by BusinessWeek magazine as one of the best new enterprises of the year. 

Perhaps the only thing missing at Foodzie is being able to smell or taste the food, which in the end is what makes the experience of going to a marketplace so special. Places like La Boquería will always exist, above all in Latin cultures. Nevertheless, what we are seeing here, are the pioneers of the marketplace’s own digital revolution.

http://foodzie.com

 
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Applying a simple, yet different business model to the world of home deliveries, Rob Rizzo, CEO of Wakozi.com is making waves in the city that never sleeps.

Wakozi is an online platform that connects hungry, thirsty, or just plain lazy consumers with the stores in their neighborhood that offer a delivery service.

Unlike its web 1.0 predecessors, this start-up doesn’t make life complicated with inventories or lists. It simplifies the process by routing orders through their user-friendly webpage, to nearby shops ("convenience stores" as they’re known in NYC) which will bring wine, beer and even toilet paper right to the customer’s door.

Delivery times are dramatically reduced to an average of one hour, by delegating the delivery to every store on their network, which are scattered throughout Manhattan.  Wakozi, "he who delivers" in Swahili, acts as an intermediary, so by using their page, just a few clicks can save the thousands of New Yorkers who use it every night, from having to run out to the stores.

Only one question remains: will the innovative Wakozi model work outside the densely populated Manhattan?

http://www.wakozi.com

 
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Woot.com, pioneers in the creation of the "one deal a day" business model on the Internet, offer just one product every day at an unbeatable price. Electronic equipment, t-shirts and wine at w00t prices!  

Besides being an online shop, Woot.com is a community that specializes in selling articles for geeks and technology lovers at incomparable prices.  It all began as an idea from Texan electronic wholesaler Matt Rutledge in 2004.  Each day millions of avid "bargain-hunters", of whom there are many on the web, visit woot.com before surfing through the ocean of products that pages like Amazon or Ebay offer. Stocks aren’t that big and discounts are normally over 50%, so if you don’t get up early, you miss out and you’ll have to wait till midnight to see the next daily bargain... a 10 MP camera for 50 dollars? A touch-screen computer for 500? A lucky bag for 3 dollars?  

It’s the perfect model for the ever-willing American shopper to consume discounts and this is backed up by Woot.com’s figures, which according to Inc. magazine have shown growth of almost 5,000% (yes.. five thousand percent) in just five years, reaching annual profits of $117,4 million dollars. It’s the fastest growing company in the U.S. retail sector. They calculate that by 2043 they’ll have earned enough to retire.  

This success isn’t just down to their sales model. They have also managed to build up a loyal and solid community of users, won over by the brand’s honest and irreverent tone... In recent years they’ve also added two products to their stocks, both with added sex-appeal for e-commerce: wines and t-shirts. The result: a simple model, transparent communication and funky business.

http://www.woot.com

 
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BUYMYTRONICS by Andres Colmenares, 11 February 2009
Your iPod’s been damaged? You’ve just been given the new MacBook and don’t know that to do with the Vaio you’ve put up with for the last two years? That old SuperNintendo is getting in the way? BuyMyTronics.com will buy it from you.  

Brands like Apple, Sony, Nintendo, Microsoft and Dell, amongst others, have flooded the whole world with millions of successful products like iPods, laptops and consoles that are being updated year after year by hungry technology consumers. In our drawers or wastepaper baskets can be found classic iPods, old dusty Gameboys or broken handycams that are never sent to be fixed. All this electronic trash contains damaging toxic chemicals that are detrimental to the environment.

The company Buymytronics.com buys this "waste", fixes it, resells or extracts its parts to be somehow recycled.  

As well as paying people anywhere in the world to recycle so-called e-Waste, the company is100% powered by environmental wind power, making this a noteworthy project where everyone wins.

http://www.buymytronics.com

 
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Ponoko is an online platform that allows us to create, manufacture, buy and sell unique, custom-made objects all around the world, in a way that’s less harmful to the environment.  

The user sends the design, chooses the materials and Ponoko provides pieces for the object to be assembled. The designer creates the item, sets a price and publishes it in the store, for sale. As simple as that.  

Recently they launched their Photomake service, which makes it possible to convert hand drawn designs or simple sketches into real products by uploading a photo to their website. See the video

This increases the pool of "designers" by making anybody a creator without having to use any complicated design software. Ponoko is an excellent example of the new industrial revolution being made possible by Internet where anyone can participate in the design process, production and sale of goods anywhere in the world, by just using their computers.

http://www.ponoko.com

 
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Classic and effective, Telemarketing can now be accessed online with all the advantages offered by new media and a touch of cool to make it irresistible. But can something so wonderful really work?  

Honeyshed is a new place to shop on the web, where you can find clothes, music, gadgets, toys and accessories, carefully selected by high profile professionals and coolhunters, share them with friends, find out about them in a different way and purchase them.  

Aiming to bring an element of fun to the traditional process of online shopping, they decided to go for a mix of MTV, Telemarketing and Amazon, with the unique style that their creators, from the advertising world (Publicis Groupe, Droga5 and Smuggler) were able to give them. At the same time, it’s a forum for designers and up-and-coming producers who can publish their own videos and sell their creations to the Honeyshed community.  

Although it has received some criticism, as in the year that its Beta phase lasted, traffic was not quite as expected, surely this model will give people something to talk about and will be optimized in other settings.

http://www.honeyshed.com

 
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StyleShake.com is one of the first clothing labels in the world that lets its customers create their own designs, share them online and of course purchase them. 

The idea behind StyleShake is that customers of this English brand can themselves become fashion designers. From a wide range of fabrics, they can select the materials best-suited to creating skirts, tops and dresses with a user-friendly interface, share the final result with a whole community of inspired fashion lovers and by simply pressing a button, purchase. In less than 10 days they’ll be able to show off their own creations on the streets of any city in the world. 

This innovative online purchasing experience was the idea of Iris Ben David, who can boast more than 10 years experience in new media and digital advertising, and Romina Karamanea a creative director and graduate of Central Saint Martins College. By combining their talents they’ve made it possible for thousands of inspired fashionistas to enter the world of haute couture without leaving their own computers.

http://www.styleshake.com

 
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Stitsh.com is a new fashion blog, emerging from vibrant, grey and mysterious London, which introduces an innovative concept to its congested and eclectic blogosphere, the incorporation of a key element: e-commerce.  

This blog presents several photo galleries from London fashionistas, genuine style gurus who are a source of inspiration to designers and magazines alike. By moving the mouse over each item of clothing or accessory, a link appears where you can purchase directly from the product’s own page.  

This simple action turns the blog into a pseudo online store, making things easy for hundreds of impulse buyers who no longer need to spend time looking for the clothes they like, they just need to click.  

Surely we’ll soon see this model applied to other sectors and also linked to videos, thus revolutionizing trade on the Internet.

http://www.stitsh.com

 
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If you’re one of those who discovers artists and songs long before your DJ friends or even the most cutting-edge radio stations, and you’d like to share your good musical taste, POPCUTS.COM is the place to reap the benefits of buying and downloading music.  

Basically POPCUTS business involves rewarding trendsetters for discovering new songs with the potential to become pop hits (for example all those whose iPods featured music by artists like Justice, Feist, CSS or Datarock before they were heard in the Apple commercials). Everything starts by buying a song, usually at a price of 99 US cents. Depending on its popularity whoever purchases it is acknowledged and receives money to buy more music on the site. Not only fair, but fun too!   

The site has a back-catalogue of nearly 700 songs and features a platform for independent artists to create their own online stores and embed them in MySpace or Facebook. POPCUTS keeps 10-20% of every sale.  

Even though the project is so new (it started off in August) and daring, it stands out from the hundreds of existing music sites because of its original innovative business model.

http://www.popcuts.com

 
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Imagine you’re on the way home after a hard day’s work. The traffic lights change, and while crossing the road, your attention is drawn to a billboard advertising your favourite brand
of clothes. The model stylishly shows off a jacket from the latest  collection. In a matter of seconds you can see yourself in that very billboard, wearing that same jacket, displaying the same attitude. You’d like to buy it right away but it’s late and the shops have all closed. Not to worry! Taking out your mobile phone, without any hesitation, you point it towards the billboard, aiming at the bar code and a few clicks later, the jacket is yours.

How does it work?

A new form of technology, already in use in Asian markets for several years, which can connect the digital world to the real one makes it all possible. The QR codes (quick response codes), which are standard in Japan, can embed a lot more information than traditional bar codes and people can scan them by using their mobiles on posters, advertisements and business cards to get additional information on films, products, events, places, people etc.     
 
In the United States, Ralph Lauren Polo has become the pioneer in the use of this technology in the area of fashion. When a person scans the code that appears in an ad with their mobile, they are connected to their new m-commerce zone (m.ralphlauren.com) where they will be able to buy directly via their phone, as well as seeing the complete collections, videos and reading news.

http://about.ralphlauren.com/mobile/default.asp?ab=footer_banner_QR_code

 
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Because we just love spending entire evenings browsing between piles of books and finding ones we didn’t even know existed, and this enjoyable experience hasn’t been reproduced in the best way on the Internet, not even by the giant Amazon. For this reason Canadian engineer Chris Thiessen decided to create Zoomii.

Zoomii is a virtual bookshop with an original interface that closely resembles the experience of visiting a bookshop in the real world. Thousands of books are sorted on hundreds of bookshelves according to theme, with the cover of each title being shown. By simply moving the mouse we can read details about the book, magnify the sleeve, skip to another category and of course purchase via Amazon.

Another particularity of Zoomii is that it’s not exactly an online shop. It uses the Amazon book catalogue (The United States and Canada. Soon the one from the UK too) to reveal all the information on each item, but the transaction itself is carried out by Jeff Bezos’ famous store. Zoomii simply receives a percentage by every sale, being part of the Amazon Associate Program.

From his house in Ontario, Canada, Mister Thiessen has found an outstanding use for Amazon’s web services (EC2 and S3) to build up a creative, innovative, cutting-edge business, which after less than a month online has made more than one person consider the importance of the interface and the user experience when creating e-commerce platforms.

http:www.zoomii.com

 
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Fast and easy. Two of the most common words on the Internet. Opening email accounts, uploading photos, finding friends, buying and selling... everything’s fast and easy. At least that’s the idea.  

With Shopify that promise comes true. This tool, created by the Canadian company JadedPixel Inc., focuses on simplifying the creation of virtual shops for individuals and small businesses offering innovative service and featuring a powerful yet simple design.  

In five extremely simple steps you’ll be able to open your online shop at a very low cost (the rates very from US$0 to US$299 per month). Shopify organises hosting, band broadness, security, code lines and even makes various design teams available to you, in order to personalise it. It allows the administration of a very complete product catalogue with categories, labels, inventory options, and even statistics.  

All this comes from Ottawa, where a group of just 5 people have designed and developed this outstanding shopping experience for thousands of users around the world. Developed on Ruby on Rails, it uses MySQL databases. Services like PayPal and Google Checkout are also integrated. Its Open-Source nature gives it that seductive sound with which the new generation of online services are awaking all the software dinosaurs.

http://www.shopify.com

 
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TAILGATE. 05 February 2008
Banners are usually disturbing and annoying, but worst of all not always effective in terms of economic transactions for the advertiser. Most of the time users that click on a banner wish to stay on the original website and at the same time an easy procedure to buy a product been advertised. Thanks to Tailgate both things are now achievable.

Tailgate is the solution for both the company advertising a product and a user navigating and clicking for purchase on a banner. The technology that Tailgate offers makes it possible, simple and fast, but also secure and with all the basic information for users and companies.

http://www.gettailgate.com

 
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Nowadays the Latin ‘pacta sunt servanda’ (pacts must be kept) is not any longer only a matter of written or oral, it can also be virtual. Virtual and safe.

Through a digital signature now it’s possible to avoid a pile of documents on top of the desk. Tractis is a digital platform where user can create, negotiate, sign or resolve any argument regarding contracts.

Its main goal is to provide tools online transactions and a legal framework that solves actual inefficiencies and mistrust.

It’s a legal support for the internet nation and its citizens.

http://www.tractis.com

 
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by Chiara Cicenia, Italy

SyncFu is a tiny widget for web shops for gruop purchases. It aggregates price concerned visitors in order to achieve mutual volume discounts on merchants' offerings, all according to their own settings.

http://www.syncfu.com
by Louise Boulter, United Kingdom (web)

We are time poor. We work longer and play harder. Global connectivity has given us more choices and more ways to spend our time than ever before. We take the home into the office and the office home. We struggle to organise our work life, let alone juggle our personal, social and home lives. Sincura have set up a service that creates time. A service that allows busy people like you to outsource, delegate, or simply get rid of EVERYTHING getting in the way of more important things in life. From booking restaurants to holidays, sourcing cars to financial products, delivering alcohol to clothes we personally do all the things you haven’t got time for. Sincura will keep you abreast of your calendar, managing your appointments and upcoming events in and around London. We don’t stop there - as well as letting you know about the latest events, we are a portal for getting you in there - be it the hippest parties, new launches, sold out concerts or exclusive events. Our regular newsletters ensure you'll never be out of the picture again. Sincura have forged strong relationships with a growing number of London establishments who are willing to offer our members VIP services and discounts, which we pass directly to our members. Show your cards in affiliated shops for instant discounts; get room upgrades in hotels, preferential treatments at clubs, cashless taxi services, sold-out tickets and much more. We work personally and proactively for you. On a day-to-day basis, the way it works is simple: if you need something - anything - ask. We're here for you 24 hours a day, 365 days a year and have a highly skilled team who will go out of their way to ensure your request is met in a timely and cost-efficient manner.

http://www.sincura.com
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