Google has recently launched
Google Shopper, one of the many mobile phone experiments coming out of their tireless laboratory onto the market. Shopper is an application for Android, the mobile operating system, which offers a diverse range of product search options, connecting the real world with information available on the Internet.
The application allows us to find products quickly, using our mobile phone camera. It is capable of recognizing the covers of books, CDs, DVDs, videogames and, according to its developers, it can also recognize the majority of bar codes. It also provides the option of carrying out searches by voice, simply saying the name of the product.
The tool, which so far can only be used on mobiles that use Android as their operating system, stores the search history so that the user can consult his favourites without even being connected to Internet.
The utility of this new application, which takes advantage of the experience gained by other similar tools which have been on the market for longer, like
ShopSavvy from Big in Japan, has a noticeable social component since in the search results the user can find recommendations from other purchasers, share it with his networks, find the best prices and promotions related in real-time and in the palm of his hand, making way for a new generation of intelligent shoppers, or at least very well-informed ones.
http://www.google.com/mobile/shopper